This entry will go over 5 artists to look out for this year. It was extremely difficult to narrow it down to 5, but ultimately, these are the ones I selected.
Dende is a singer, producer, songwriter & producer. Hailing from Katy, Texas, Dende can be seen as a healthy mix of soul-crushing and smooth-flowing R&B. In 2023, Dende released his album '95 Civic which recieved rave reviews from fans. Dende brings the traditional feel of R&B back without coming off as pretentious which isn't always easy to do.
That Mexican OT is a slick-flowing cowboy hat-toting Mexican coming straight "Outta Texas", specifically Bay City which he will often remind you about throughout his songs. The thing that keeps Mexican OT fans returning is his DaBaby-esque rapping ability and A$AP Rocky-esque charisma. In 2023, OT found success with his smash TikTok hit 'Johnny Dang' alongside Texas legend Paul Wall and fellow upcoming rapper DRODi. Recently, OT has found solid streaming numbers with his new releases '02.02.1999' and 'Point Em Out', with the latter featuring a guest verse from rapper DaBaby.
Paris Texas is a rap-rock fusion duo composed of California rapper-producers Louie Pastel and Felix. Despite being around for a few years now, Paris Texas still somehow flies under a lot of music fans' radar. In 2023, Paris Texas found success upon release of their singles 'PANIC!!!' and 'BULLET MAN'. Paris Texas brings back a long-lost pairing of rap and rock that works out sonically.
Has Laufey already found commercial success? Yes. Is Laufey stopping there? No. Hailing from Iceland, Laufey is a traditional jazz and pop singer. The thing that seperates Laufey from the rest, at least in my eyes, is her eye for orchestrated and beautifully-crafted production, which matches perfectly with her beautiful vocals and singing style. Laufey has so much to offer as an artist and could easily be the next face of this era of pop music.
While they may not have as much name recognition as the previous artists, I assure you Endless Vision is nothing to sleep on. This Philadelphia-based collective made up of producers, rappers and visual artists including Sum Nibba, INGENIOUS B!, Doopop Doubly, Lonzo!, Camstar, VurtZay, AC Visions & Ditto. In 2023, Endless Vision released their debut EP 'STARTING 5' which includes their previously released single 'DELIVERY'. Don't let Endless Vision slip past you, this could be the next Odd Future right under your nose.